Whilst business exists in an era of constant change, passion remains a key reason why some businesses succeed over others.

Consumers' needs change, as do their consumption habits, but their passion for those parts of their life that are important, that provide connection, belonging and joy remains constant.

Passion for their favorite team, their cause or experience is a powerful influencer on their behavior. This passion has never been harnessed to create benefits beyond the moment of experience…..until now.


Da Vinci+ allows sports clubs, arts bodies, causes and other entities to use their fans and their passion for their brand to create sales for their sponsors and partners.

Da Vinci+ provides a simple to operate, measurable loyalty program linked to member’s passion, providing transaction data and personalised media to create a real-time connection between the club, members and partners.

  • For fans – it puts the reward back in rewards – providing valued benefits and experiences directly linked and relevant to their passion
  • For retail merchants – an effective, performance-based media channel to win customers.
  • For our passion managers (Clubs, Arts and Causes) - a platform to directly benefit from the economic power of those that share their passion.

Our Technology : DVP Systems

DVP Systems is our unique ecosystem. Over $A15 million has been invested in its development. Our payment card solution is live in the market – tested & proven and fully scheme approved. DVP Systems also has multiple patents to protect its uniqueness

The Da Vinci Payment Card

The all-in-one card & mobile app. Invented to make life easier and more convenient, to eliminate fraud and to reward you in ways you never expected.

Scalable & Portable

Established for mass adoption, all existing payment methods are maintained with no change to banking arrangements required. Enhancing customer choice, simplifying mobility – placing open banking reform in each consumers wallet.

Creating A Data Rich Environment

The wallet on a single card delivers a unique, consolidated and real time view of all transactions – enabling enhanced consumer, merchant and partner opportunity

About Us

Our Da Vinci+ team comprises a group of highly skilled executives with C level experience across a range of industry verticals – in fintech & payments technology, in sports administration, management and marketing, in media, retail and loyalty.
A unique blend of personnel with the skills and experience

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Anthony Charles

Managing Director

30 years experience in media, communications and sports in senior roles with many of Australia’s largest brands and professional sporting codes. Has driven commercial innovation and fan engagement for clients around the world
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Luke Bould

Chief Operating Officer

20 years experience in sports marketing. Most recently Chief Commercial Officer and Chief Marketing Officer at Football Federation Australia. Previously senior roles in Cricket Australia and Athletics Australia.
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Simon Hewitt

Head Of Innovation & Implementation

Founder of ScramCard (the enabling technology). Held senior FinTech and security related roles with American Express, Banker’s Trust, JP Morgan, Standard Chartered Bank, ANZ and Westpac.
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Richard Robinson

Head Of Rewards & Loyalty

30 years loyalty and direct marketing experience across a wide range of industry verticals. Specific expertise in data driven, loyalty marketing both B2B and B2C via multiple mediums - direct, online, mobile and digital.
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Andrew Deaks

Head of strategy / UK operations

Digital entrepreneur with 20+ years in technology, content, communication and entertainment. Adept in supply side partnering with development, design, support, content/editorial, QA and commercial functions.
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Tycho Luyben

Head Of Technology

25 years commercial experience in IT services and financial IT. Won the Deloitte Fast 50 in the Netherlands on four occasions. Brings exceptional strategic and practical software and project management experience to the team.
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Hamish Ward

Head of finance

20 years financial executive experience across industry sectors including retail, healthcare, technology, music and media, commodities trading.
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Emily Maidment

Program manager

Payment systems industry specialist with 20 years program management experience. PMP certified program & project manager. Part of ScarmCard development team
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Elisabeth Serrano Borrero

Manager - perso & certification

Technical payments industry specialist. Wide experience in EMV chip certification. Represented AMEX on EMVCo’s Card Approval Working Group. Technical Director at ScramCard
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Naveed Asghar

Senior Developer

Experienced developer with expertise in web design, web & apps development. Proven end to end capability in delivering complex CMS applications, websites and apps
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